The Signstein network is founded on the Shared Model. In the shared model, a region of the sign is reserved for the location's own use, and another region is reserved for outside advertising. The Location Region content can be anything from ads for your own products and services to informational content, such as event schedules, meeting locations, or public notices. To manage this content, the location uses My Signstein, our online content management tool. The Advertiser Region is reserved for advertising from Signstein's network of sponsor advertisers, which Signstein manages.

Additionally, every location in our shared network automatically becomes a “sponsor” advertiser, giving them exposure at any other non-competing location on the network. Therein lies the real power of the shared network model: every Signstein location gets exposure at the other locations in the network.

Some locations may not need or want outside advertising. If you are primarily interested in boosting sales of your own products and services, then a private network may be the right solution. In the private model, the signs are dedicated to displaying information and ads specific to the location, and the location does not share the sign with outside advertisers. For more information about the private model, please contact us.

In the billboard model, the digital sign acts just like a billboard, displaying nothing but ads or announcements to the public. This model works well in locations with have heavy pedestrian traffic, such as malls and shopping centers. An option is to hang a digital sign in an unused store window, facing out to the public. If you have such a space and are interested in a revenue-sharing partnership with Signstein, please contact us.