Most digital signage networks don’t seem to care about relevant content. They put digital signs up in retail locations and throw ads on them, hoping someone will notice. We’re a little different. Even with cool, animated graphics, a digital sign is still a sign. We think the best way to get people to notice a sign is to have information on it that people are looking for.

For example, if you have a digital sign in the lobby of a fitness center, the sign should be displaying today’s group fitness schedule or other events, including the time a place for each event. The event information could be displayed in a region half the size of the entire screen, and the region in the other half could be displaying ads for sports beverages, other products, or the restaurant across the street. The event information gives passers-by a reason to check the sign. While reviewing the event schedule, they notice the ad, and a lasting impression is born.

With the My Signstein web content management tool, you manage the content that’s displayed on your sign. Your content could include a list of events, a building directory, product specials, or current inventory of for-sale items (homes, autos, etc.). You manage this content remotely, via the easy-to-use My Signstein web-based application, and change it as often as you like. Your sign automatically retrieves this information from the web site and displays it on your sign.

A portion of every “shared” signstein screen is reserved for outside advertising. Signstein develops relationships with advertisers and executes campaigns based on their goals. We manage the entire process, from sales to ad creation to execution. We only accept advertising from non-competing businesses for each location.